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Fueling Excellence &

Delivering Pride Since 1959

As a third generation supplier, we take pride in our mission to provide superior products and services around the state of Texas. At New Distributing, we've built strong partnerships to support different industries. From farming to big fleets, industries, and more, our tanks and equipment are ready to help.

Fuel & Lubricant Solutions

To Keep Your Business Moving

At New Distributing, our diverse lineup of products and services is designed to cater to a wide range of needs. From top-quality fuels and lubricants suitable for various industries to specialized solutions, we have you covered. Our comprehensive offerings aim to support businesses in agriculture, fleet management, industrial operations, mining, marine, and lube centers. We are committed to delivering the best products and services to help your business succeed.

Top-Quality Fuels

Providing comprehensive bulk fueling solutions for various clients, industries, and projects.

High-Grade Lubricants

Discover our diverse range of products for automotive, agricultural, industrial, and marine applications.

Elevating Your Business

Our Branded Partners

New Distributing provides vital branding support for new to industry sites, conversions, or expansions. Creating a successful convenience & fuel location takes trusted partnerships. New Distributing is here for you to leverage our years of experience and knowledge to create your preeminent business opportunity.

Empowering Your Success

Explore Our Resource Hub for Industry Insights and Tips

Stay ahead of the curve, enhance your operational efficiency, and discover innovative approaches to elevate your convenience store to unprecedented success. Explore our resources and let's navigate the path to excellence together.

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37 Ways to Boost Your Sales

November 28, 20233 min read

Calling all restaurateurs! 🍽️ Dive into our latest blog, "37 Ways to Boost Your Sales," designed exclusively for the restaurant industry. Discover actionable tips and innovative strategies to elevate your sales game and ensure culinary success. From enticing promotions to customer experience enhancements, this guide is your recipe for thriving in the competitive restaurant landscape. Let's turn your dining establishment into a sales powerhouse! #RestaurantSuccess #SalesBoost

  1. Send thank you cards to regular guests.

  2. Send "We Miss You" cards to former guests.

  3. Set a "cooks" table in the kitchen for foodies who love to watch behind the scenes techniques in action.

  4. Train servers to ask guests if they have been here before so the Manager or Owner can give an extra special welcome to first-time guests.

  5. If a child prefers a taco from the place down the street, run out the back door and get one.

  6. Never just point when asked for directions to the restroom -- walk the guest to give him or her personal attention.

  7. Call guests the day after their visit and ask them how everything was. Collect phone numbers and email addresses on comment cards, loyalty program sign-up cards, or other means.

  8. Make wifi available to your guests.

  9. Photograph your regulars and post pictures on a special appreciation board.

  10. Offer a munchie platter to a guest who must wait while his or her order is corrected in the kitchen. Have the chef personally deliver the munchies and an apology for the problem.

  11. Start a newsletter -- an excellent and inexpensive way to advertise inside your restaurant.

  12. Print business cards for your servers -- a great morale booster.

  13. Start a frequent diner discount club.

  14. Keep a supply of "free meal" passes to give out if a mistake is made.

  15. Make sure all employees offer a friendly hello, good evening, or goodbye to every guest.

  16. Offer guests a free car wash or other "perk" one day a week. Use cross merchandising or business-to-business "barter" programs to obtain "perks."

  17. Start a program to reward employees for remembering the names of returning guests.

  18. Ask guests to submit their reminiscences about your restaurant and award a prize for the best one.

  19. Hire a magician or clown to perform during slow times.

  20. In selling, assume guests are interested in your good stuff. Rather than ask, "Can I bring the dessert menu?", try "I'll bring the dessert menu out in a moment. You're gonna love our Hot Fudge Banana Split!"

  21. Use empty spaces, such as unused banquet rooms, as playrooms for guests' children.

  22. Keep track of the seasonal favorites of guests.

  23. Pre-warm coffee cups, teacups, or hot chocolate cups with hot water before pouring beverages to keep them warm longer.

  24. In addition to appetizer specials for happy hour, offer early bird specials with entrees.

  25. Give hotel desk clerks a free meal for referring six guests.

  26. Feed the parking meter for guests so they can stay for dessert.

  27. Wear costumes, or other decorative attire, for holidays and special events.

  28. Set up a special buffet for kids.

  29. Offer complimentary tidbits of snacks for guests who have to wait for a table.

  30. Give rain checks to people who can't wait when there is a line out the door.

  31. Give out refrigerator magnets, calendars, or other promotional items with your logo, phone number, and url to promote take-out sales.

  32. Bring dinner to a regular guest who is in the hospital.

  33. Pay for your employees to visit competitors and report their findings.

  34. Insist on good manners -- please, thank you, you're welcome, have a great day, etc.

  35. Hold focus groups with regular guests to generate ideas.

  36. Train your staff to upsell premium beverages, desserts, second beverages, etc.

  37. Set up house charge accounts for regular guests.

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Place A Fuel Order Online

Community Projects

At New Distributing, we take pride in our diverse portfolio of ventures designed to serve and enhance communities. From the brand-new Hope Silver Stop Shell station in Hope, Texas, to the elegant Cimarron Crossing Shell Site in Victoria, each project reflects our commitment to quality and innovation.Explore our revitalized Corner Stop Valero in Yoakum, providing a fresh local experience. The strategically crafted Zoom Mart in Bay City, the recent Citgo conversion, Cracker Barrel 2, in Victoria, and the vibrant Phillips 66 transformation of the Raisin Windmill 66 in Raisin, Texas.

blog image

37 Ways to Boost Your Sales

November 28, 20233 min read

Calling all restaurateurs! 🍽️ Dive into our latest blog, "37 Ways to Boost Your Sales," designed exclusively for the restaurant industry. Discover actionable tips and innovative strategies to elevate your sales game and ensure culinary success. From enticing promotions to customer experience enhancements, this guide is your recipe for thriving in the competitive restaurant landscape. Let's turn your dining establishment into a sales powerhouse! #RestaurantSuccess #SalesBoost

  1. Send thank you cards to regular guests.

  2. Send "We Miss You" cards to former guests.

  3. Set a "cooks" table in the kitchen for foodies who love to watch behind the scenes techniques in action.

  4. Train servers to ask guests if they have been here before so the Manager or Owner can give an extra special welcome to first-time guests.

  5. If a child prefers a taco from the place down the street, run out the back door and get one.

  6. Never just point when asked for directions to the restroom -- walk the guest to give him or her personal attention.

  7. Call guests the day after their visit and ask them how everything was. Collect phone numbers and email addresses on comment cards, loyalty program sign-up cards, or other means.

  8. Make wifi available to your guests.

  9. Photograph your regulars and post pictures on a special appreciation board.

  10. Offer a munchie platter to a guest who must wait while his or her order is corrected in the kitchen. Have the chef personally deliver the munchies and an apology for the problem.

  11. Start a newsletter -- an excellent and inexpensive way to advertise inside your restaurant.

  12. Print business cards for your servers -- a great morale booster.

  13. Start a frequent diner discount club.

  14. Keep a supply of "free meal" passes to give out if a mistake is made.

  15. Make sure all employees offer a friendly hello, good evening, or goodbye to every guest.

  16. Offer guests a free car wash or other "perk" one day a week. Use cross merchandising or business-to-business "barter" programs to obtain "perks."

  17. Start a program to reward employees for remembering the names of returning guests.

  18. Ask guests to submit their reminiscences about your restaurant and award a prize for the best one.

  19. Hire a magician or clown to perform during slow times.

  20. In selling, assume guests are interested in your good stuff. Rather than ask, "Can I bring the dessert menu?", try "I'll bring the dessert menu out in a moment. You're gonna love our Hot Fudge Banana Split!"

  21. Use empty spaces, such as unused banquet rooms, as playrooms for guests' children.

  22. Keep track of the seasonal favorites of guests.

  23. Pre-warm coffee cups, teacups, or hot chocolate cups with hot water before pouring beverages to keep them warm longer.

  24. In addition to appetizer specials for happy hour, offer early bird specials with entrees.

  25. Give hotel desk clerks a free meal for referring six guests.

  26. Feed the parking meter for guests so they can stay for dessert.

  27. Wear costumes, or other decorative attire, for holidays and special events.

  28. Set up a special buffet for kids.

  29. Offer complimentary tidbits of snacks for guests who have to wait for a table.

  30. Give rain checks to people who can't wait when there is a line out the door.

  31. Give out refrigerator magnets, calendars, or other promotional items with your logo, phone number, and url to promote take-out sales.

  32. Bring dinner to a regular guest who is in the hospital.

  33. Pay for your employees to visit competitors and report their findings.

  34. Insist on good manners -- please, thank you, you're welcome, have a great day, etc.

  35. Hold focus groups with regular guests to generate ideas.

  36. Train your staff to upsell premium beverages, desserts, second beverages, etc.

  37. Set up house charge accounts for regular guests.

Back to Blog

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Join the New Distributing Family!

Proud Family Heritage, Delivering Quality Since 1959

About Us

Established in 1959 by Joe New, New Distributing began as a modest Conoco Distributor. Over the years, We have expanded our offerings by introducing the Phillips 66 Brand in 1990, followed by the inclusion of Shell and Valero to our portfolio. With a rich legacy spanning three generations of the New Family, our commitment to delivering top level products and services to our growing customer base.

Today, New Distributing proudly operates a fuel and lubricants bulk plant as well as a Conoco branded Truck-stop. Our dedicated team of 50 individuals serve and support 100+ Convenience Stores, commercial, marine, and numerous agriculture customers. We are incredibly proud of our heritage and ensure that trust is part of every relationship we build!

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Sign up today for free access to our Partner Resources Portal, an exclusive dealer added value perk designed to empower you with a wealth of resources, templates, and expert insights.

Get In Touch With Us

Reach out to New Distributing for all your fuel and lubricant needs. Our team is ready to provide excellent service and support for our valued customers.

  • 4102 Highway 59 North Victoria, Texas 77905

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New Distributing delivers excellence in products and services to its expanding customer base. With operations encompassing one bulk plant and nine convenience stores across the Victoria region.New Distributing delivers excellence in products and services to its expanding customer base. With operations encompassing one bulk plant and nine convenience stores across the Victoria region.

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  • 4102 Highway 59 North

    Victoria, Texas 77905

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