Founded in 1959 by Joe New, New Distributing began as a Conoco distributor and added the Phillips 66 line in 1990 and later added the Shell and Valero brands. With a proud history of operation over the past 53 years by three generations of the New family; New Distributing continues to provide quality service and products to its growing number of customers. New Distributing operates one bulk plant and nine convenience stores; employing 135 persons and serving 50 retail convenience store locations along with commercial and farm customers. The nine convenience stores owned by New Distributing are operated under the name of Fastop Food Stores and Cimarron. A valued business partner in the Victoria area, New Distributing participates in a number of charitable and civic organizations and events.